Purpose Pledge
Companies
At the heart of The Purpose Pledge is a committed community working together to elevate and accelerate the standards for purpose-led businesses. Participating companies pledge accountability for the 10 Commitments and provide peer support to the Purpose Pledge community.
Big Tree Farms
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–Name, Title
Dr. Bronner's
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America, and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the “All-One!” vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world.
As a society we have to collectively embrace an economy based on ethical and not extractive and exploitative business practices. Purpose Pledge is an invitation for companies to rise and journey toward that just and healthy economy together.
–David Bronner, CEO
Fat and the Moon
Fat and the Moon is a women-owned, herbalist-formulated body care company rooted in traditional plant knowledge, ritual, and community care. Based in Nevada City, California, we create small-batch formulations using organic, ethically sourced ingredients and time-honored herbal practices. We believe what we put on our bodies, and how it’s made, makes the difference between a product and a potion. Our work is guided by transparency, inclusivity, radical self-love, environmental responsibility, and care for the people behind every product, from growers to makers to customers.
We are Nature, and business is a living system. Purpose Pledge reclaims business as a force for good by making it an active participant in building thriving, life-affirming ecosystems.
–Rachel Budde, Founder & CEO
Gallant International
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–Name, Title
GoodSAM Foods
At GoodSAM, we believe small farms are the heart of a better food system, creating wellness from start to finish so communities and ecosystems can thrive. Founded in 2019 by Heather K. Terry, we are a B Corp–certified brand and a Purpose Pledge partner building transparent, direct trade relationships with smallholder farmers worldwide. By sourcing regenerative coffee, cacao, fruits, and nuts, we deliver better-for-you snacks with exceptional taste, integrity, and real impact — better for farmers, families, and the planet.
We may enter this work from different places, but we share a responsibility to build a food system that is more just, more transparent, and truly regenerative. The Purpose Pledge is about accountability to farmers, consumers, the planet, and to one another. It’s about doing the hard work of change, together.
–Heather K. Terry, Founder & CEO
Just Ice Tea
Just Ice Tea is a line of organic, real-brewed, ready-to-drink tea from Seth Goldman, co-founder of Honest Tea, and celebrity chef Spike Mendelsohn. Featuring a range of Just Sweet Enough(R) and unsweetened varieties, Just Ice Tea is made with clean, easily recognizable ingredients and nothing artificial. And as a Fair Trade Certified company, Just Ice Tea helps provide a more just, healthier way of life for our farmers and our planet – and healthier options for consumers.
We value the positive pressure that a community of changemakers can exert on each other – to support and inspire each other but also challenge each other to do better.–Seth Goldman, Co-Founder & CEO
Kuli Kuli
Kuli Kuli is here to fill your life with the incredible power of plants. Starting with the highest quality Moringa on the market, we cultivate the world’s most potent organic superfoods in partnership with small communities of growers. We carefully craft them into delicious blends, lattes, and gummies that are packed with positive impact for your body, our growers, and the planet. With certified organic ingredients and sustainability built into every decision, Kuli Kuli proves superfoods can be both effective and ethical.
I didn’t start Kuli Kuli to sell superfoods. I started it to build markets that work for farmers, human health, and the planet. By turning climate-smart, community-grown plants into high-quality, effective nutrition people can feel, we create livelihoods, regenerate land, and prove impact can scale. Joining the Purpose Pledge sharpens that commitment.
–Lisa Curtis, Founder & CEO
Magic Chocolate
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–Name, Title
Mountain Rose Herbs
Since 1987, Mountain Rose Herbs has been known for its uncompromising commitment to organic agriculture, sustainable business practices, and a steadfast focus on providing high-quality wellness products. From its support of domestic Regenerative Organic Agriculture to Fair Trade and FairWild standards, Mountain Rose Herbs takes pride in doing business right. The company’s belief that people, plants, and planet come before profit guides everything they do, which is largely made possible by their private ownership and passionate leadership team.
Mountain Rose Herbs is delighted to commit to the Purpose Pledge and continue our journey towards a transparent and collaborative future that benefits both community and planet.
–Cameron Stearns, CEO/CFO
Nana Joes Granola
At Nana Joes Granola, we believe breakfast should do more than fill you up—it should nourish, sustain, and energize you. Since 2010, we’ve been handcrafting organic, gluten-free granola blends using pure, whole food ingredients, sweetened with just a touch of maple syrup. More than a brand, we are a community-driven company dedicated to creating living-wage jobs, fostering mentorship, and empowering the next generation of entrepreneurs. Our mission is to make healthy, high-quality delicious and nutritious granola while making a positive impact on the world around us.
San Francisco didn’t just inspire Nana Joes Granola—it made us who we are. Joining the Purpose Pledge is a reflection of the values this city instilled in us and how to fight for justice and a more equitable economy for future generations.
—Michelle Pusateri, Granola Master and Founder
Nature's Path Organic Foods
Founded in 1985, Nature’s Path Organic Foods is North America’s largest organic breakfast and snack food company and produces USDA and Canadian Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line – socially responsible, environmentally sustainable, and financially viable, Nature’s Path works diligently to leave the earth better than we found it.
We’re honored to join the Purpose Pledge alongside Dr. Bronner’s, as it aligns perfectly with our purpose to always leave the earth better than we found it. Together, we’re not just creating better products; we’re driving meaningful change for a brighter, more purposeful future.
–Arjan Stephens, President & CEO
Numi Organic Tea
Family-owned since 1999, Numi Organic Tea is an award-winning social enterprise, founding B Corporation member, and leading purchaser of organic, Fair Trade teas. Numi has been innovating rare and unique teas and herbs to the US market since its founding including: Rooibos, Pu-erh and Damiana. Numi teas are 100% organic blending premium real ingredients free of flavorings.
Committed to sustainability since the beginning, Numi uses plant-based packaging and plastic-free tea bags and wrappers. Numi launched the 1st plant-based tea wrapper. All packaging can be recycled or composted.
Numi has contributed over $1 million in Fair Trade Premiums to its tea farming communities and the Numi Foundation has provided wells and water filters to over 10,000 tea farmers and their families.
Numi is proud to be part of the Purpose Pledge community of businesses that lead with positive and clear intentions and place stakeholder benefits over profits. Power in numbers raises awareness and inspires new companies so we can all ripple goodness into this universe.
—Ahmed Rahim,Founder & CEO
PACHA
PACHA is a regenerative food company reimagining everyday staples as a vehicle for soil restoration and human health. Using sprouted buckwheat—a crop that rebuilds soil, supports biodiversity, and thrives without synthetic inputs—PACHA proves that clean, simple, fermented food can drive systems change. Through verified regenerative sourcing, home-compostable packaging, and national distribution, PACHA aligns agriculture, business, and nutrition in a cycle where people and planet both benefit. Good for the soil. Good for your gut. Good for… everything!
We’re building PACHA to help restore the natural cycles our food system broke. When agriculture regenerates soil, when food supports human well-being, and when business is designed around reciprocity instead of extraction, everyone benefits. Regeneration isn’t a niche—it’s the path forward.
–Adam Hiner & Maddie Hamann, Co-Founders
SIMPLi
There’s a difference between eating and being fed.
SIMPLi makes Regenerative Organic Certified™ pantry staples with roots, cultivated in centuries-old fields and grown to truly nourish.
Quality starts in the soil. That’s why our heirloom beans, ancient grains, and single origin oils are naturally more nutrient dense. Every batch is independently tested through 200+ ISO-certified lab tests, so what you feed your family is as pure as the soil it came from.
Founded in 2020 by Sarela Herrada and Matt Cohen, parents to three young children, SIMPLi pairs deep agricultural heritage with operational rigor to scale regenerative food that nourishes families today and helps build a healthier future for the next generation.
At SIMPLi, our mission has always been to transform the food system into one that is equitable, regenerative, and transparent—nourishing people, farming communities, and the planet alike. Joining the Purpose Pledge reflects our commitment to accountable, purpose-led business practices that elevate stakeholder wellbeing across our supply web. We are proud to stand alongside other mission-driven companies in advancing measurable progress toward living wages, inclusive workplaces, climate action, and meaningful community engagement. Together, we are redefining what responsible business looks like and driving lasting, positive impact beyond profit.
—Matt Cohen, Co-CEO & Co-Founder
Wild Orchard
Wild Orchard is a tea company rooted in long-term thinking and responsibility at every stage — from soil to cup. Over 20 years ago, the first tea trees were planted from seed in the volcanic soil of Jeju Island. Grown wild and deeply rooted, they now yield Wild Orchard's single-origin tea leaves, nurtured through regenerative farming that restores the land and pulls carbon from the air. Watered by rain, kissed by the ocean, and guided by nature’s slow rhythm, our untamed leaves reflect a way of farming that honors the earth.
Wild Orchard was built on the belief that business can regenerate both human health and the planet. The Purpose Pledge gives us a structured, measurable pathway to hold ourselves accountable to that belief. We are proud to stand alongside other mission-driven brands committed to building an economy rooted in integrity, transparency, and long-term stewardship.
–Michael D. Ham, Co-Founder & President
Yerba Madre
Yerba Madre is the U.S. leader in yerba mate [yer-bah ma-tay] and a pioneer in organic beverages and the regenerative business movement. Named 2024’s Mindful Awards Company of the Year, Yerba Madre is a certified B Corp and Social Purpose Corporation that aspires to create net positive impact from seed to shelf. That's why Yerba Madre sources shade-grown, certified regenerative, organic, and fair trade mate from Indigenous peoples and local communities to help conserve and restore the Atlantic Forest in South America. Photo credit: Henry Maille
