Moving Purpose into Practice

Food and agriculture sit at the center of today’s most urgent challenges—from climate instability and supply chain risk to systemic inequity and declining consumer trust. While many companies express purpose-driven intentions, too few embed them into the decisions that shape real outcomes. The Purpose Pledge exists to close that gap—moving purpose from aspiration to action.

The Purpose Pledge is a groundbreaking initiative anchored in ten clear commitments that embed purpose into company governance, operations, and supply chains. It brings together an ecosystem of companies and allied support organizations in a collaborative, accountable community—where members learn from one another and measure progress transparently.

At its core, the Pledge is about restoring right relationship—between companies, people, and the natural systems on which we all depend.

1. Purpose-Led Governance

Embed purpose in board oversight and decision-making.

2. Product Quality & Transparency

Ensure product quality, safety, and transparency.

3. Supply Web Integrity

Build resilient, ethical, and regenerative supply chains.

4. Fair & Balanced Compensation

Establish equitable and balanced company pay structures.

5. Living Wage & Decent Livelihoods

Ensure living wages that sustain workers and their families.

6. Well-Being & Inclusion

Foster safe, inclusive, and thriving workplaces.

7. Community Engagement

Share prosperity with the communities we depend on.

8. Climate Action

Reduce emissions and invest in regenerative climate strategies.

9. Circularity for Zero Waste

Reduce waste through closed-loop systems and sustainable packaging.

10. Capability Building

Share knowledge, foster collaboration, & build capacity for purpose-led business.

Purpose Pledge Commitments

Read About the Commitments

3 Levers of Change

Pledge

A community of land and ocean supplied companies committed to purpose driven policies, practices, and perpetual development with progress marked by clear metrics and eco+social standards. Each company pledges support, development, and peer-to-peer accountability to the Purpose Pledge Community.

Fund

Dual-focus investment facility for early-stage companies with terms that privilege long-term purpose governance and for later-stage firms enabling exits for venture investors to support maintenance and expansion of impact work unburdened from return liquidity mandates.

Policy

Catalyzing bold government policy that supports purpose-led business models, stakeholder capitalism, and centers environmental and social wellbeing.

Purpose Pledge
Companies

Leading companies in the natural products industry have signed on to the Purpose Pledge in 2026. Their commitment to this collaborative process includes community building and mutual development for the purpose of refining and validating the Pledge’s 10 Commitments, benchmarking their own progress across each commitment, and supporting each other develop their first 3-year plans to operationalize and achieve each commitment.